The Phenomenon Called Pareidolia

The word Pareidolia may not mean anything to you at first, but when I add that it is a term for the psychological phenomenon by which we see familiar objects – often faces, for example – in clouds or on rocks, it might sound more recognisable. Look at our gallery to see places where pareidolia are hidden.


Face in an old ruin


An eye on the top right potatoe


Bird’s face 


Two faces in the stream


Caricature face


For pareidolia is the most typical to see faces


Profile of the face in a form of rock


The formation of pareidolia is closely related to each individual’s imagination


Do you see a face?


The cliff resembling a great white shark

Photos: Shutterstock

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