Media Literacy

“That ‘90s Show” Brief Review

Written by Alexandra Tarter, Editor-in-Chief “That ‘90s Show” is a perfect throwback to Millennials’ childhood. Layers and layers of nostalgia reveal themselves in each and every episode, with a fresh…

The Art of Content Creation

Today's consumers, who live in a world ruled by social media, expect to engage with your brand before they read or share your material. When brand content successfully reflects the…

How to Use LinkedIn Videos to Grow Your Business

Professional networking sites like LinkedIn have changed the way people meet and do business with each other. LinkedIn's unique user base makes it a valuable resource for advertisers. Since LinkedIn…

Instagram Marketing: A Beginner’s Guide

In recent years, influencer marketing, particularly on Instagram, has experienced explosive growth. Over the past several years, Instagram users throughout the world have recognized that advertising and sponsored posts may…

The Essential Guide to Social Media Targeting

Brands that use social media without a plan, a realistic set of goals, or a specific audience miss a substantial chance to establish credibility with prospective buyers. Therefore, it is…

How to Go Viral on TikTok

Read on if you want to discover how to make it big on TikTok, the app whose popularity has skyrocketed since its 2016 release and the social media platform that…