Webinar Technology: Stepping into the Gap of Inconvenience

In the present world, where globalization is accelerating faster than ever, businesses are operating from different locations in the world. Educational programs are attempting to reach many people in different corners of the world. More significantly, after the emergence of the COVID-19 pandemic, virtual meetings and education have taken off. People were obligated to stay indoors during the lockdown. However, schools and businesses were compelled to pursue their operations through webinars.

What Are Webinars?

Webinars are virtual events that are streamed to a large number of online audiences. As the name indicates, webinars are website seminars. They are frequently used to provide online training and education, orient new employees, conduct meetings, share information with clients, and connect with people.

Webinar content can either be delivered through live streaming or prerecorded video incorporating a variety of multimedia content. Despite the availability of specialized webinar tools like WebEx, Livestorm, EverWebinar, WebinarNinja, and Zoom, it is also possible to stream webinars using popular social media platforms like YouTube and Facebook. All these tools come with reminder features that allow event hosts to send a reminder email to their audiences prior to events.

What is even cooler is that webinars can help presenters enhance their presentation skills and creativity. It allows presenters to explore many dimensions of creativity. In addition, since it is possible to monitor and assess the analytics of audiences, there is always more opportunity for better creativity based on the feedback of audiences.

Webinars for Trainings & Education

For years, conventional distance education has been the only remote option for conducting training and education. But the range of influence of conventional distance education was not able to reach as far and as fast as needed. Webinars, on the other hand, proved to be the optimal option. They reach a broader range of participants at a faster rate, reaching remote corners of the globe with internet access.

The webinar technology is exceptionally affordable and time-efficient since it can cut down on costs and time associated with enrolling, traveling, and reserving accommodations. More favorably, the cost of webinar courses is really economical and usually free of charge. Furthermore, it saves expenditures associated with overhead costs of educational facilities.

Unlike conventional educational programs, students can enroll simultaneously, in several webinar courses and training based on their interests and commitment levels. Students can enjoy the flexibility and control over the entire webinar training and education program. Apart from that, the technology creates an opportunity to connect with people from all over the world to share different experiences, insights, and expertise. This isn’t something to be expected in a traditional classroom setting.

As opposed to the courses offered by universities, which have a limited number of alternatives and fewer interactive sessions, webinars offer a more engaging and interactive learning process, especially for people who are hesitant to speak up in front of their peers. There’s no need to be afraid of being judged because webinars can offer the impression that no one is watching. Webinars can also open up numerous possibilities for teaching in a more creative and innovative manner. As a result, it encourages students to participate actively during sessions.

Webinars for Business & Marketing

A growing number of transnational enterprises are operating on an intercontinental scale. The traditional way of conducting trainings and meetings appears to be quite inconvenient. It’s also cost-intensive due to the associated transportation and accommodation expenses. As a result of these factors, webinars are becoming increasingly popular as they can provide access for any employee, anywhere on the globe, to participate in virtual company meetings.

Businesses use webinars to showcase and promote their products and services. This would help companies to get noticed by their clients, promote their products and services, disclose new products and services, publicize their reputation, and interact with their clients. All these benefits can be achieved in a cost-effective and time-efficient manner. Moreover, if the information released on webinars is not time-sensitive, clients will have a long-term opportunity to review the content of the webinar, which in turn keeps clients in the loops of business enterprises.

By the same token, the presence of statistical assessment tools for webinar events allows to keep track of the degree of engagement of an audience. For any webinar event, it is possible to analyze the data for individuals who signed up, attended the entire event, and left before the end of the event. This would help to optimize the quality and technique of presentations, which in turn helps businesses expand their network and collaborate more with their clients.

Webinars for Cleaner Environment

One of the most noticeable benefits of webinars, as mentioned above, is that they eliminate the need for transport from one location to another. This makes a substantial contribution to a cleaner environment by reducing carbon compound emissions due to air, water, and land transportation routes. According to many scientific findings, carbon compound gases are to blame for global warming and climate change’s repercussions on Earth. Therefore, the more the world becomes comfortable with using webinars for business and educational purposes, the more significant positive change will happen to the environment.

Photo: fizkes/shutterstock

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