Online Marketing Challenge (OMC) is an opportunity for students to get real-world experience creating and executing online marketing campaigns for real nonprofits using a $10,000 USD monthly budget of in-kind Google Ads advertising credit through the Google Ad Grants program. The application process is ongoing.
In this google ads online marketing challenge, student teams will develop and execute online advertising campaigns over the course of at least 4 weeks to help drive conversions for their nonprofit partner.
At the end of the partnership, student teams complete a Post-Campaign Analysis and deliver future recommendations to their nonprofit partner to help them continue to thrive online.
OMC is a tool for bringing marketing theory to life by engaging students in a hands-on learning experience that gives them the opportunity to:
- Gain valuable business, marketing, analytical and consulting skills through a practical experience
- Contribute to a meaningful cause while learning from real organizations
- Gain exposure to the digital marketing landscape using real money on a live advertising platform
- Build tactical skills that are in high-demand on the job market
Main criteria
The Google Online Marketing Challenge is open to higher education students from undergraduate or graduate programs, regardless of major. Students must form teams of 2-5 members and register under a verified faculty member, lecturer or instructor currently employed by an accredited higher education institute. Google will partner student teams with select nonprofits that are a part of the Ad Grants program and have opted in to participate in the Challenge.
Learn more about building a marketing strategy here.
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