Unparalleled to any other social media app, TikTok has been the fastest-growing social media platform in history. It has been one of the most downloaded apps globally for the past three years. During the outbreak of COVID-19, many social media apps were heavily used but TikTok gained rapid growth among the other video-sharing apps, and it became increasingly popular. Many individuals globally use this app to express themselves in many ways since it offers so many options for creative expression.
The application has grown in importance for its users over time and now is part of their everyday routines as well as in the business sphere. Content interaction has helped the TikTok user base expand significantly in the past three years. Posting a video of oneself dancing or lip-syncing to your favorite music on the internet is widely enjoyed by most people, both teenagers, and adults. Users spend an average of 52 minutes daily on the app because it is fast-paced and also allows users to exhibit creative skills.
TikTok has one billion active users globally, people of many ages and backgrounds use this application for different goals, from influential adults to digital marketers. This should come as no surprise to anybody who has followed the app’s popularity over the past three years: TikTok will have a huge influence on social media marketing in the coming years.
How Does TikTok Function
TikTok calls itself the “destination for short-form mobile videos.” Its users may share videos of themselves dancing or lip-syncing from five seconds and recently to ten minutes. TikTok users may change and personalize their videos in a variety of ways, creating a soundtrack for videos is now easier than ever. It is possible to make a video more enjoyable by adding your trending soundtrack, recorded voices, visual effects, interesting themes, creative colors, and lip-syncing. The music provided on TikTok can’t be understated; there is a collection of diverse tools that makes it feasible to experiment with video effects and popular sounds.
With its ‘For You Page’ function, it makes the app stand out from other apps. TikTok’s hashtags and a proprietary algorithm make it easier to find videos tailored to your interests. TikTok’s algorithm analyzes user signals to provide a personalized experience for each user. The system considers your location, desired language, and kind of device used.
To Begin, Create an Account
To create an account, you may use a third-party social networking platform like Facebook, your email address, or your phone number. The app will generate a username for you to use to log in on its own. When you sign up for TikTok with your phone number, a random username is issued, and you’ll get a more customized ID if you provide your email address in your profile. Make your profile stand out, TikTok makes your profile and any videos you publish public by default. Tap the three dots on the top right corner of your profile to alter your privacy settings.
TikTok Navigation
After signing up and getting on to the app you get introduced to a lot of videos. You may view postings from people you’ve chosen to follow on the left side of the page, under the ‘Following’ option. TikTok is the place to go if you want to be entertained for an extended period.
TikTok videos include a succession of features especially when you want to make a video. The effect button has numerous features, that would make your video stand out and be creative. Another unique feature is the speed button which gives the user the ability to speed their video or make it slow-motion by any speed duration desired. The filter button also gives amazing color presets that can better any video, and also the beauty button allows the user to retouch the face in the video — your teeth, nose, etc. Aside from being able to create unique videos, the app has a messaging feature as well. In a nutshell, TikTok is a 360-content creation tool interestingly it has been able to engage users of their different generations — millennials, Gen-Z, and even older ones. Everyone has a place there, and it is also available in 154 countries worldwide.
How Can Marketers and Influencers Utilize the Power of TikTok
Global brands, marketers, and influencers have recognized the power of TikTok as a key way to engage with audiences and encourage user-generated content from customers. Major social media campaigns have been carried out on this app by major brands like Fenty Beauty, Pepsi, Nike, and Sony, to name a few. The platform has become very easy to use for both large and small organizations to produce content quickly and in different ways. Follow hashtags related to your subject matter to get your brand in front of the most renowned memes on social media. TikTok’s simplicity is a big selling point, but its power exists only if your content interacts with consumers or followers. Posting engaging videos on TikTok brings more interaction — it is an excellent way to become noticed and engage with a larger audience. The platform allows users especially businesses, influencers, etc. to contact millions of prospective customers, engage directly with them, and establish a loyal fanbase. The platform has produced stars, often young people whose names were less known and not necessarily celebrities. Due to their content, they have become popular and have amassed a huge following.
There is also a large community of creative influencers using the platform to reach new global audiences, engage with like-minded people, and work with brands to promote their products and services as well as make a living out of the platform and its features. The array of beauty, comedy, fashion, food, dance, and fitness influencers on TikTok offers businesses the opportunity to reach younger audiences without having to be present on the app themselves.
Influencers who are well-versed in TikTok’s functionality can create unique content for businesses and if the content goes viral it gives the business an opportunity that brings massive exposure and sales. TikTok is undoubtedly a wonderful opportunity for both individuals and businesses (large or small) to stand out and gain a competitive edge with deep brand penetration and authentic organic brand loyalty.
Currently, the platform is increasingly growing more and more with people of all ages either being entertained or using the platform as a tool to enhance business marketing, especially for B2C businesses.
So, if you believe TikTok is the right platform to market your brand, get on it, connect with influencers to assist you with content or take time to study its features and create your own content which will definitely help you or your business to stand out from the crowd.
Photo: nikkimeel/Shutterstock
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