Millennials & Museums: A Match Made In Heaven?

We have all been there – elementary school field trips during which we visited countless museums that looked way too big, were way too serious, and where we were warned multiple times not to touch anything or we would ruin it. Most Millennials had their first encounters with museums this way, so is it really a surprise that not many young people love museum-going? Having in mind that this generation is already the biggest demographic in the world, what does this mean for museums? Will Millennials be able to initiate change within these traditional institutions, or will the institutions disregard the needs and views of youth once more?