It’s been 42 years since Ray Tomlinson sent the first-ever email. The history of the email itself is one thing, but the evolution of email marketing is quite another. Over the past 42 years, email -the ability to send messages through a network has evolved into one of the most cost-effective forms of direct marketing. Not only is the method fast and cheap, but it has opened the door to how marketers can monitor and react to consumer behavior in a way that was never previously possible. What is the perspective on email marketing now and is it still effective, those are questions that are relevant now those days.