Do You Believe in Sustainable Marketing?

As we go through numerous shifts in technology, values, and principles of doing business, we can notice corporations being required to follow the megatrend of sustainability. Society nowadays demands for a social awareness of organizations, and requires that they become accountable for their decisions. Among many things, this trend is also changing the way marketing is being done, and how it’s being perceived by customers. But just how much are people buying the idea of sustainable marketing?