The internet has spread around the globe, and marketing has become almost entirely digital as a result of the internet revolution. These days, people hardly need traditional methods of communication to convey information; thanks to social media, it’s now easier to promote brands and disseminate information all over the world. Digital channels have become the best and fastest way to get your message out to the masses, and computers and smartphones have become the window for all and sundry.
Around the world, people increasingly rely primarily and heavily on the internet to get information, connect with one another, and perform everyday tasks. It’s no surprise that the demand for digital marketers is increasing, given that over half of the world’s population uses the internet.